Has anyone else seen Ladbrokes.com.au new Visa Card?

The Ladbrokes.com.au VISA Debit Card is the fastest and easiest way to access your winnings.
The card can be used to get instant cash from any ATM or to make purchases in store and online, just like any other VISA debit card.
The difference is it is the only VISA Debit Card directly linked to your personal betting account!

Not a bad idea imo, i wonder how long it will take other bookies to follow.