Best New Betting Sites and Apps in Australia – 2023 Edition

The Australian betting landscape continues to evolve with the emergence of new bookmakers that bring fresh perspectives, cutting-edge technology, and enticing offers to the table. These newcomers have quickly caught the attention of punters across the nation, offering a competitive alternative to established players. In this article, we explore the newest bookmakers in Australia, their unique features, and the impact they are making in the ever-competitive world of sports betting.

  1. BlueBet

BlueBet, founded in 2015, has rapidly established itself as one of the most promising newcomers in the Australian betting scene. Founded by industry veteran Michael Sullivan, the platform focuses on delivering a personalized and user-friendly experience for punters. Its streamlined website and mobile app make betting effortless, ensuring users can easily navigate through a vast array of sports and racing markets.

One of BlueBet’s standout features is its commitment to customer service, providing punters with direct access to experienced bookmakers. This personalized touch has resonated well with users, as they can seek expert advice and tailor their betting strategies accordingly. With competitive odds and regular promotions, BlueBet is making a strong statement in the industry.

  1. TopSport

TopSport, launched in 2020, is another recent addition to the Australian betting market. The bookmaker prides itself on catering to high-stakes punters, offering generous betting limits and a focus on customer satisfaction. TopSport provides a no-nonsense approach, making it an attractive choice for experienced bettors seeking a straightforward betting experience.

In addition to its robust sports and racing offerings, TopSport’s commitment to quick withdrawals and reliable customer support has garnered positive feedback from punters. Despite being relatively new, TopSport has quickly earned a reputation as a serious contender in the Australian betting arena.

  1. PickleBet

PickleBet represents an exciting addition to the Australian betting landscape, as it specializes in the fast-growing esports market. Founded in 2018, PickleBet focuses exclusively on esports betting, but has recently turned a corner and is doing more and more racing and sports betting making it a pioneer in this niche segment. With the explosive popularity of esports globally, PickleBet has capitalized on the trend, catering to a younger demographic passionate about competitive gaming.

The platform covers a wide range of esports titles, including popular games like League of Legends, Counter-Strike: Global Offensive (CS:GO), and Dota 2. Its user-friendly interface and in-depth market offerings have solidified PickleBet’s position as the go-to bookmaker for esports enthusiasts in Australia.

  1. PlayUp

PlayUp may not be the newest player on this list, but it has reinvented itself in recent years to offer a fresh and comprehensive betting experience. Combining sports betting with fantasy sports, PlayUp appeals to punters seeking a diverse range of gaming options.

With the introduction of its “Draftstars” platform, PlayUp brings fantasy sports competitions to Australian users, allowing them to create and manage virtual teams across various sports. This innovative approach has garnered attention from both seasoned bettors and newcomers, making PlayUp a dynamic force in the ever-expanding Australian betting market.


As Australia’s betting industry continues to thrive, the emergence of new bookmakers injects vitality and innovation into the landscape. BlueBet, TopSport, PickleBet, and PlayUp are among the newest players that have already made a significant impact.

From BlueBet’s personalized service to TopSport’s appeal to high-stakes punters, PickleBet’s specialization in esports, and PlayUp’s fusion of sports and fantasy gaming, each newcomer brings a unique offering to the table. As they continue to evolve and establish themselves in the market, these new bookmakers are set to shape the future of sports betting in Australia, catering to the diverse needs and preferences of punters nationwide.

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